Peeptoe Shoes: Christian Louboutin never told us to change our red soled shoes

Amid the saga that is Yves Saint Laurent vs Christian Louboutin in the case about the red sole heels, Australian shoe label Peeptoe Shoes have released a statement in regards to their change of sole colour in their heels from red to purple:

Contrary to media reports, Australias leading footwear and accessory brand PeepToe made the decision to change the colour of its shoe soles to purple at its own discretion in 2007.

PeepToe were not contacted by any party in relation to the colour of the shoes soles. Rather, due to the rapid expansion and popularity of the brand, the change to purple soles was made as part of a rebranding exercise and the colour was chosen to represent the brand as it stood out in the marketplace and was well received by customers.

Interesting timing by Peeptoe Shoes, as their name has come up in a few media reports, including on SASSYBELLA.com as a label that had once sported red soles on their shoes (mostly peeptoed in style at the time).

The red sole of the original Peeptoe Shoes helped them cement their popularity in Australia as the rise in cult status of the Christian Louboutin brand was on the fast elevator up thanks to their large and loyal celebrity following. Of course it helped that Peeptoe Shoes retailed at about a quarter of the Louboutin heels.

Similar Posts:

• Peeptoe Shoes: Christian Louboutin never told us to change our red soled shoes
• Red Sole Wars: Does Christian Louboutin own the coveted red sole?
• YSL tells Christian Louboutin that they didn’t create the red sole
• YSL tells Christian Louboutin that they didn’t create the red sole
• The Scarlet Heel – a brief history of red high heels