Steezy Marie for Marker Bindings

The amazing folks at Whitney Advertising put together an idea for a national ad campaign that I fell in love with immediately!

Marker USA has a line of ski bindings called ‘The Royal Family’ with product names like The Jester, The Duke and The Baron…

Their idea?

What if we combined Marie Antoinette with a member of todays steezified-culture…  All the vintage styling but with a twist, ski hat and goggles.  The first character to populate this world would have to have a name… and why not call her Steezy Marie?

There’s a bonus to this ad too!  A very high-tech bonus.  You see that colorful square icon near the bottom right?  Download the TagReader app (it’s free) on your iphone. Scan the icon (Yes, it will work on the screen – at least it does on mine) and you can watch some sweet behind the scenes video of the shoot!

The Models!

Credits

Thank you so much to the entire team, especially the two photographer friends of mine that got suckered into modeling with ZERO notice from me!  I make no apologies for doing what I had to do to get a couple guy-extras.

Creative Director: Jim Whitney of Whitney Advertising Photographer: Jake Garn Hair: Steven Robertson Makeup: Paula Dahlberg Wardrobe Stylist: Michelle Boucher Models: Shelby Boven, Madeline Villano, Lauren Johnson, Steven Wood and Ryan Muirhead Photo Assistants: Ryan Muirhead, Steven Wood, and Dave Brewer Intern: Alyssa Vincent Mr. Muirhead’s Assistant: Braxton Duncan

Videographer: John Paul (Video viewable via the TagReader icon on the ad)

Technical Details: 6-Lights*, lots of softboxes. Canon 5D Mark II, 50mm 1.2L

*I should have kept better notes but we had a mini-disaster during setup when I realized that a much needed lens was not inside my photography bag.  The situation was fixed (thanks again Dave) without the clients even noticing… but the hiccup left little time for much note-taking on my part.  :-/

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